Ah, the Cartier LOVE Bracelet. Most recently seen stacked on Cardi B’s wrist, the LOVE bracelet has proved to be a classic since its first appearance in 1969. Dreamed up by Italian jewelry designer Aldo Cipullo, it’s meant to serve as an iconic symbol of love — a commitment not dissimilar from a wedding ring, though it lives on more as a symbol of timeless lovers than traditional partners.
Bestowed on you by a lover, the iconic bracelet is meant to be secured onto the wrist by said lover, with a vermeil screwdriver — which he could choose to pocket and ransom to assure that it stays in place. (A bit arcane, but not without its whimsy).
The Cartier Bracelet’s Form and Structure
The image of the Cartier LOVE Bracelet is recognizable to a trained eye from quite a distance and never seems to tire or go out of fashion. Available in yellow gold, pink gold, platinum, and white gold (at varying price points), the classic bangle has more recently been translated into a smaller, thinner, lighter-weight version as well. It can even be embellished with diamonds and gemstones for a bit more glamour if you like.
How to Achieve the Perfect Fit
One of the most important things to consider when choosing your Cartier LOVE Bracelet is the proper size. After all, you’ll be wearing it most, if not all of the time — so fit is paramount. There are several sizes to choose from:
- The 15: 15 cm (or 5.9 inches)
- The 16: 16 cm (or 6.3 inches)
- The 17: 17 cm (or 6.7 inches)
- The 18: 18 cm (or 7.1 inches)
- The 19: 19cm (or 7.5 inches)
- The 20: 20cm (or 7.9 inches)
- The 21: 21 cm (or 8.3 inches)
We recommend downloading and printing the Cartier wrist ruler to make sure you’ve got just the size you’re looking for. Of course, you can also use a standard seamstress tape measure. We should note that: this bangle is fitted and sized uniquely, so it’s important to do your investigative work first.
How to Use the Cartier Wrist Ruler
Print. When printing, make sure your “page scaling” is set to “none.” This is very important to ensure your measurements are accurate.
Cut. Carefully cut along the edges, and add a center slit at the base of the ruler where indicated.
Curl. Form a loop with the wrist ruler and slide the end through the slit you just made.
Slip-on. Slide your hand through the loop and rest the ruler “bracelet” on your wrist bone.
Adjust. Pull the end to tighten the ruler until it fits comfortably. It should sit snugly on your wrist without pressing into your skin.
Measure. Check the number aligned at the slit — this is your wrist size! If your measurement falls between numbers, round up to ensure the bangle fits properly.
The same process applies when using a tape measure — just make sure you start measuring from the correct end of the tape. If the numbers start a centimeter or two in from the end, take that into account.
Understanding the Different Cartier Screw Systems
A key factor in choosing the right LOVE Bracelet is understanding the screw system — original or new. Visually, they look the same, but there’s a difference:
- Original Screw System: The screws come completely out when removing the bracelet.
- New Screw System: The screws remain attached, so you won’t lose them, making it easier to put on by yourself.
Considering the Small LOVE Bracelet? It has one screw that doesn’t come out and includes a hinge for easier wear compared to the classic version.
Cartier Bracelet Size: Original or Small?
The most famous question of the last few years. But first of all: no matter which one you choose, the sizing will be the same. A size 17 is the same in a small or an original classic bangle — the difference is the size, width, and weight of the bracelet (oh, and the price too.) The classic is larger, thicker, and more substantial, while the small is thinner and a bit more dainty. Depending on the age of the bracelet, the screw system for the Small size can be different than the Original. In the end, it’s a matter of taste.
What It Comes With
Always check the “comes with” section on the lvluxuryfactory product page to ensure the item that you’re purchasing comes with everything you’d like. But generally, a LOVE Bracelet comes with a beautiful case (obviously), as well as a special vermeil screwdriver for taking it on and off. (Be sure you keep it in a safe place.)
Things We’ve Heard People Rave About
It quite literally goes with everything, so it’s seldom if ever a problem that it never comes off. The more recent models have also been redesigned to make them a bit easier to remove, with the screws embedded into the bracelet instead of separately (sorry lover, this is the 21st century after all).
LOVE Unlimited
The latest chapter in the Cartier LOVE story, the Love Unlimited bracelet represents a notable shift from the traditional closed bangle. Released in 2025, it is built from linked sections that follow the wrist’s movement rather than holding a fixed shape, giving it a softer presence without abandoning the hallmark screw motif. What distinguishes it most is its ability to connect to another of its kind: you can wear a single piece, link multiple for a layered look, or extend them into a longer form that suits your style. In doing so, Cartier offers a fresh interpretation of a familiar classic — one that reflects a more flexible idea of romance.
Tips For Wear and Care
Consider placing your bracelet on the hand you use less often — it’s less likely to get in the way and also less likely to get scratched. And keep in mind that just like zippers and nameplates, this bracelet is susceptible to minor scuffs and scratches. Whether you choose the original screw system or the new one, you’ll want to unscrew both screws completely before taking the bracelet off to avoid misshaping the system. Like any fine designer piece, you’ll need to take good care of it and treat it like the gem it is! Luckily the piece comes with several items to help you do just that. Here is more information on how to best care for your jewelry investments.
A Word on Value
The Cartier LOVE Bracelet has consistently held its value over the decades that it’s been available — and is perhaps even more popular today than before. Safe to say, it’s a worthy investment for both your jewelry collection and your relationship. Should you ever choose to sell it, you’ll be able to do so — and if you want to keep it forever, it’s the kind of piece that could (and should) be passed on to future generations.
FAQ
1. What is the Cartier LOVE Bracelet?
The Cartier LOVE Bracelet is an iconic piece of jewelry symbolizing love and commitment. Designed by Aldo Cipullo and introduced in 1969, it is typically gifted by a lover and secured onto the wrist with a special vermeil screwdriver.
2. What materials are available for the Cartier LOVE Bracelet?
The Cartier LOVE Bracelet is available in four main materials:
- Yellow Gold
- Pink Gold
- White Gold
- Platinum
It can also be customized with diamonds and gemstones.
3. What sizes are available for the Cartier LOVE Bracelet?
The Cartier LOVE Bracelet comes in various sizes ranging from 15 cm to 21 cm. Using the Cartier wrist ruler is recommended to find the perfect fit.
4. How should I care for my Cartier LOVE Bracelet?
To care for your Cartier LOVE Bracelet, wear it on your less dominant hand to avoid scratches. Also, be sure to fully unscrew both screws when removing the bracelet to prevent distortion.
5. Does the Cartier LOVE Bracelet hold its value?
Yes, the Cartier LOVE Bracelet has been known to hold its value over time and is considered a valuable investment piece in both the jewelry market and as a keepsake.